Spotlight Swing Voter 2.0TM identifies the most persuadable swing voters who decide elections by grouping them according to their core values, and targeting them with differentiated messages that work.

• We score your voter file to provide more precise swing voter target lists for persuasion and outreach through direct mail, telephone, email, and canvassing.

• We do this at lower cost since we only charge for names and addresses of swing voters that are generated.

• Using detailed profiles of swing voters’ deeply held beliefs, aspirations and motivations that were derived from in depth surveys, Spotlight works with campaign pollsters and media consultants to develop and test values-based messages that connect with each different type of swing voter.